Introduction
FareFinding Ltd is committed to being open and transparent about how information is collected and used when individuals visit farefinding.com. As part of our commitment to privacy, security, and regulatory compliance, we use cookies and similar technologies to help our website operate efficiently, improve user experience, maintain security, understand how visitors interact with our online services, and support the delivery of our travel consultancy services.
This Cookie Policy explains what cookies are, the different categories of cookies that may be used on our website, why they are necessary, how long they remain on your device, and the choices available to you regarding their use.
Cookies are an important part of modern websites. They allow websites to recognise a visitor's browser or device, remember preferences, maintain secure sessions, improve performance, protect against fraudulent activity, and provide a more personalised browsing experience. Some cookies are essential for the operation of our website, while others help us understand how our services are used so that we can continue improving them.
FareFinding Ltd is an independent travel consultancy providing travel research, fare-finding assistance, and personalised travel support for customers travelling from the United Kingdom to destinations worldwide. Our website allows customers to submit travel enquiries, request consultancy services, communicate with our team, and access information about our business. Cookies assist us in delivering these services securely and efficiently.
FareFinding Ltd uses cookies in accordance with applicable UK legislation, including:
- The UK General Data Protection Regulation (UK GDPR);
- The Data Protection Act 2018;
- The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), as amended; and
- Any other applicable privacy or electronic communications legislation.
Where required by law, we will obtain your consent before placing non-essential cookies or similar technologies on your device.
This Cookie Policy should be read together with our Privacy Policy, Terms & Conditions, Disclaimer, and any other legal notices published on farefinding.com.
2. Who We Are
FareFinding Ltd is an independent UK-based travel consultancy specialising in travel research, fare-finding services, and personalised travel assistance.
Our consultants assist customers in researching suitable flights, hotel accommodation, and travel options through independent third-party travel suppliers. Our role is to help customers make informed travel decisions by researching available options and providing personalised consultancy based on their travel requirements.
Our services may include:
- Flight fare research;
- Hotel accommodation research;
- Multi-city travel planning;
- Family travel assistance;
- Business travel consultancy;
- Group travel support;
- Fare comparisons; and
- General travel guidance.
FareFinding Ltd operates independently and is not owned by, affiliated with, or endorsed by any airline, hotel chain, online travel agency, booking platform, or travel supplier unless expressly stated.
Unless specifically advised otherwise for a particular travel arrangement, FareFinding Ltd is not an ATOL holder, is not a member of ABTA, and does not act as the principal provider of travel services.
The cookies described within this Cookie Policy are used solely in connection with the operation of farefinding.com and the digital services provided by FareFinding Ltd. Any third-party travel supplier that you subsequently choose to engage with will operate under its own Privacy Policy and Cookie Policy.
3. Scope of This Cookie Policy
This Cookie Policy applies to the use of cookies and similar technologies across farefinding.com together with any associated online services, customer portals, consultation forms, and future digital platforms operated by FareFinding Ltd.
It applies whenever you:
- Visit farefinding.com;
- Browse any page of our website;
- Submit a travel consultation request;
- Complete an enquiry form;
- Contact us by email or telephone through our website;
- Communicate with us using integrated messaging services;
- Use any future customer account or online portal;
- Manage your cookie preferences; or
- Otherwise interact with our website.
This Cookie Policy applies regardless of whether you become a customer or simply browse our website.
It does not apply to websites, applications, booking platforms, or digital services operated by independent third parties, even where links to those services are provided on farefinding.com. Users should review the relevant privacy and cookie policies of any third-party website before using those services.
4. Definitions
For the purposes of this Cookie Policy, the following definitions apply.
"FareFinding Ltd", "we", "our", or "us" means FareFinding Ltd, the operator of farefinding.com and the organisation responsible for determining how cookies and similar technologies are used on our website.
"Cookie" means a small text file placed on a user's computer, mobile phone, tablet, or other internet-enabled device when visiting a website. Cookies enable websites to recognise devices, remember information about previous visits, and improve functionality and security.
"Similar Technologies" means technologies that perform functions comparable to cookies, including local storage, web beacons, pixels, session identifiers, scripts, software development kits (SDKs), and other technologies capable of storing or retrieving information from a user's device.
"Essential Cookies" means cookies that are strictly necessary for the operation, security, and functionality of the website and which cannot ordinarily be disabled without affecting core website services.
"Third-Party Cookies" means cookies placed by organisations other than FareFinding Ltd whose services are integrated into our website, including analytics providers, security providers, mapping services, communication platforms, or other trusted technology partners.
"User" means any individual who accesses, browses, or otherwise interacts with farefinding.com.
"Website" means farefinding.com together with any associated online services operated by FareFinding Ltd.
5. Cookies and Similar Technologies We Use
FareFinding Ltd uses a variety of cookies and similar technologies to support the operation, security, performance, and functionality of farefinding.com.
These technologies enable our website to remember your preferences, maintain secure browsing sessions, process travel consultation forms, improve website performance, protect against fraudulent activity, and provide a consistent browsing experience across different devices and visits.
Depending upon how you interact with our website, cookies may help us:
- Maintain secure browsing sessions;
- Remember cookie preferences;
- Improve website performance;
- Analyse visitor behaviour;
- Monitor website reliability;
- Protect enquiry forms from automated abuse;
- Detect suspicious or malicious activity;
- Improve accessibility features;
- Support future customer account functionality; and
- Enhance the overall customer experience.
In addition to traditional browser cookies, FareFinding Ltd may also use similar technologies including local storage, server-side session identifiers, web beacons, security tokens, and analytics technologies where appropriate and permitted by law.
The specific technologies used may evolve over time as our website develops, our services expand, and security requirements change. Any significant changes will be reflected within this Cookie Policy.
6. How We Collect Cookie Information
Cookie information is collected automatically when you visit farefinding.com using standard internet technologies.
Depending upon your browser settings and cookie preferences, information may be stored on your device when you browse our website, submit travel consultation forms, navigate between pages, or interact with website functionality.
Information generated through cookies may include:
- Browser type and version;
- Device type;
- Operating system;
- Screen resolution;
- Language preferences;
- IP address;
- Session identifiers;
- Pages visited;
- Navigation paths;
- Time spent on pages;
- Referral sources;
- Website performance data; and
- Security-related event information.
Where permitted by law, cookie information may also be combined with information voluntarily provided through our travel consultation forms in order to improve customer experience, website functionality, fraud prevention, and service delivery.
7. Lawful Basis for Using Cookies
FareFinding Ltd only uses cookies where there is a lawful basis to do so under UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
Essential cookies are used because they are necessary for the legitimate operation, security, and functionality of our website.
Performance, analytics, functional, and any future marketing cookies will only be placed where consent is required and has been provided by the user through our cookie consent mechanism.
Where consent forms the lawful basis for processing, users may withdraw or modify that consent at any time without affecting the lawfulness of processing carried out before consent was withdrawn.
8. How We Use Cookies
FareFinding Ltd uses cookies solely for legitimate business purposes connected with operating farefinding.com and delivering our travel consultancy services.
Depending upon the category of cookie, we may use cookie information to:
- Operate and secure our website;
- Process travel consultation forms;
- Maintain user sessions;
- Remember visitor preferences;
- Improve website performance;
- Analyse website usage;
- Detect fraudulent or malicious activity;
- Protect customer information;
- Improve accessibility;
- Monitor technical performance;
- Support customer communications;
- Enhance future website functionality; and
- Continuously improve the services provided by FareFinding Ltd.
We do not use cookies to make automated travel decisions, issue travel bookings, or directly process customer payments. Where cookie information is capable of identifying an individual, it is processed in accordance with our Privacy Policy and applicable UK data protection legislation.
9. Categories of Cookies Used
FareFinding Ltd uses different categories of cookies depending upon the functionality required to operate farefinding.com, protect our systems, improve customer experience, and understand how visitors interact with our website.
Not every category of cookie will necessarily be active at all times. As our website evolves and additional functionality is introduced, the categories of cookies used may change. Any significant changes will be reflected within this Cookie Policy.
Essential Cookies
Essential cookies are strictly necessary for the operation, security, and core functionality of farefinding.com.
These cookies enable fundamental website features without which the website would not operate correctly. They cannot ordinarily be disabled through our cookie preference tools because they are necessary to provide services requested by users.
Essential cookies may be used to:
- Maintain secure browsing sessions;
- Process travel consultation forms;
- Prevent cross-site request forgery (CSRF);
- Protect customer login sessions where applicable;
- Detect fraudulent or malicious activity;
- Maintain website security;
- Remember cookie consent preferences;
- Enable page navigation;
- Balance server requests;
- Maintain website stability.
Because these cookies are necessary for the operation of the website, they are generally processed on the basis of our legitimate interests and, where applicable, exemptions provided under the Privacy and Electronic Communications Regulations (PECR).
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Functional Cookies
Functional cookies help personalise and improve your browsing experience by remembering choices you make while using our website.
These cookies allow farefinding.com to provide enhanced functionality and improve usability across future visits.
Functional cookies may remember:
- Preferred language;
- Accessibility settings;
- Cookie preferences;
- User interface preferences;
- Previously entered consultation form information where appropriate;
- Regional settings;
- Display preferences.
If these cookies are disabled, certain personalised features may not function as intended, although the core functionality of the website should remain available.
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Performance and Analytics Cookies
Performance and analytics cookies help FareFinding Ltd understand how visitors interact with farefinding.com.
Information collected through these cookies allows us to evaluate website performance, identify technical issues, understand visitor behaviour, and improve the overall customer experience.
Analytics cookies may collect information including:
- Pages visited;
- Navigation paths;
- Time spent on pages;
- Entry and exit pages;
- Browser type;
- Device type;
- Operating system;
- General geographic region derived from IP address;
- Website loading times;
- Website errors;
- Referral sources.
Where reasonably practicable, analytics information is aggregated or anonymised and is not used to identify individual users directly.
Analytics information assists FareFinding Ltd in improving website design, customer journeys, travel consultation forms, accessibility, and overall website performance.
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Security Cookies
Maintaining the security of farefinding.com is a key priority for FareFinding Ltd.
Security cookies assist in protecting both our website and our visitors from malicious activity, fraud, automated attacks, and unauthorised access.
Security-related technologies may be used to:
- Detect suspicious behaviour;
- Prevent automated spam submissions;
- Protect enquiry forms;
- Validate website sessions;
- Monitor unusual login attempts where customer accounts are available;
- Detect fraudulent requests;
- Protect website infrastructure;
- Maintain system integrity.
These cookies help ensure that our website remains secure, reliable, and available to legitimate users.
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Marketing Cookies
At the time this Cookie Policy was published, FareFinding Ltd does not routinely use advertising, behavioural profiling, or remarketing cookies.
Should marketing technologies be introduced in the future, they will only be deployed where required by applicable law after obtaining your consent.
Where marketing cookies are introduced, this Cookie Policy will be updated to explain:
- The categories of marketing cookies used;
- Their purpose;
- The organisations responsible for placing them;
- Their retention periods; and
- How users may withdraw their consent.
10. Third-Party Cookies
FareFinding Ltd may use carefully selected third-party technologies to improve the functionality, performance, security, and reliability of farefinding.com.
Where these services are integrated into our website, the relevant provider may place cookies or similar technologies on your device in accordance with their own privacy and cookie policies.
Examples of third-party services may include:
- Website analytics providers;
- Content delivery networks (CDNs);
- Interactive mapping services;
- Spam protection services;
- Website security providers;
- Live chat platforms;
- Communication platforms;
- Embedded multimedia services;
- Website monitoring tools;
- Cloud infrastructure providers.
These organisations operate independently of FareFinding Ltd and are responsible for their own processing activities.
We encourage users to review the Privacy Policies and Cookie Policies of any third-party providers whose services they choose to use.
FareFinding Ltd does not control the operation, retention periods, or privacy practices of cookies placed by independent third-party organisations.
11. Cookie Consent
FareFinding Ltd respects your right to control the use of non-essential cookies.
Where required by applicable legislation, visitors to farefinding.com will be presented with a cookie consent mechanism when first accessing our website.
Depending upon your preferences, you may be able to:
- Accept all cookies;
- Reject non-essential cookies;
- Customise cookie categories;
- Review information about each category of cookie; or
- Change your preferences at a later date.
Essential cookies that are necessary for website security, functionality, or service delivery do not generally require consent under applicable legislation.
Where consent is relied upon as the lawful basis for processing, you may withdraw or modify your consent at any time without affecting processing that occurred before consent was withdrawn.
FareFinding Ltd maintains appropriate records of cookie consent where required by law.
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12. Managing Your Cookie Preferences
Most internet browsers provide users with tools that allow cookies to be viewed, managed, restricted, or deleted.
Depending upon your browser, you may be able to:
- View stored cookies;
- Delete existing cookies;
- Block all cookies;
- Block specific categories of cookies;
- Receive notifications before cookies are stored;
- Automatically delete cookies when closing your browser.
Users should be aware that disabling certain cookies may affect the functionality of farefinding.com.
Depending upon the cookies disabled, this may affect:
- Travel consultation forms;
- Website security;
- Customer preferences;
- Accessibility features;
- Website performance;
- Future customer account functionality;
- Interactive website features.
Browser manufacturers provide guidance explaining how cookie settings can be managed. We recommend consulting the official support documentation for your chosen browser if you require assistance.
12. Cookies and Personal Data
Some cookies used by FareFinding Ltd may process information that constitutes personal data under the UK General Data Protection Regulation.
Where cookies collect or are associated with information capable of identifying an individual, FareFinding Ltd processes that information in accordance with:
- The UK General Data Protection Regulation (UK GDPR);
- The Data Protection Act 2018;
- The Privacy and Electronic Communications Regulations (PECR); and
- Our Privacy Policy.
FareFinding Ltd does not sell personal information collected through cookies.
Where personal information is processed through cookies, it is used only for legitimate purposes connected with:
- Website security;
- Customer communications;
- Website functionality;
- Website performance;
- Customer experience;
- Fraud prevention;
- Technical administration;
- Service improvement;
- Regulatory compliance.
Where reasonably practicable, information collected through analytics technologies is anonymised or aggregated before being used for reporting or statistical analysis.
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14. Changes to This Cookie Policy
FareFinding Ltd may review and update this Cookie Policy periodically to ensure it remains accurate, reflects changes in our business operations, and complies with evolving legal and regulatory requirements.
Updates may occur as a result of:
- Changes in applicable legislation;
- Regulatory guidance;
- Website development;
- New technologies;
- Security enhancements;
- Operational changes;
- Introduction of additional online services.
The latest version of this Cookie Policy will always be published on farefinding.com.
Where changes are considered significant, we may take reasonable steps to notify users through our website or by other appropriate communication methods where required by law.
Continued use of farefinding.com after an updated Cookie Policy has been published constitutes acceptance of the revised policy.
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15. Contact Us
If you have any questions regarding this Cookie Policy, wish to obtain further information about the cookies used on farefinding.com, or would like to exercise your privacy rights in relation to cookie-based processing, please contact FareFinding Ltd.
FareFinding Ltd
Flat 9 Temple House,The Drive. London E17 3DJ United Kingdom
Telephone
0208 163 3929
0204 600 6972
privacy@farefinding.com
Website
https://farefinding.com
We aim to respond to all legitimate privacy and cookie-related enquiries within a reasonable timeframe and in accordance with applicable UK data protection legislation.
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16. Accessibility
FareFinding Ltd is committed to ensuring that our legal documentation is accessible to all users.
If you require this Cookie Policy in an alternative format or require assistance understanding any part of this document, please contact us using the details provided above.
We will make reasonable efforts to provide accessible versions of this Cookie Policy wherever reasonably practicable.
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17. Document Control
Document Title: Cookie Policy
Document Owner: FareFinding Ltd
Document Classification: Public Website Legal Policy
Document Version: 1.0
Effective Date: 06 July 2026
Last Reviewed: 06 July 2026
Next Review Due: 06 July 2027
This Cookie Policy remains effective until replaced by a revised version published by FareFinding Ltd.
© 2026 FareFinding Ltd. All rights reserved.
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Appendix A – Cookie Categories
| Cookie Category | Purpose | Consent Required |Typical Retention |
| Essential Cookies | Maintain website functionality, security, session management and enquiry processing | No | Session to 12 months |
Functional Cookies Remember user preferences, accessibility settings and website choices Usually Yes Up to 12 months
Performance & Analytics Cookies Measure website performance and visitor behaviour to improve our services Yes Up to 24 months
Security Cookies Protect enquiry forms, detect suspicious activity and maintain website integrity No Session to 12 months
Marketing Cookies* Support future advertising and remarketing activities if introduced Yes Varies by provider
Third-Party Cookies Enable trusted third-party services such as maps, analytics, communication tools or embedded content Depends upon purpose Varies by provider
*At the time this Cookie Policy was published, FareFinding Ltd does not routinely use behavioural advertising or marketing cookies. Should this change in the future, users will be informed through an updated Cookie Policy and, where required by law, asked to provide their consent before such cookies are placed.
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Revision History
Version Date Summary of Changes
1.0 06 July 2026 Initial corporate Cookie Policy prepared for FareFinding Ltd. Future revisions will record significant legislative, operational or technical changes affecting the use of cookies and similar technologies.
Questions about this page?
Contact FareFinding Ltd before using the website or submitting a travel enquiry if anything is unclear.
