Introduction
Privacy Policy
Effective Date: 06 July 2026
Last Reviewed: 06 July 2026
Next Review Due: 06 July 2027
Document Version: 1.0
Document Owner: FareFinding Ltd
Document Classification: Public Website Privacy Policy
1. Introduction
FareFinding Ltd is committed to protecting and respecting your privacy. We understand the importance of safeguarding personal information and are committed to processing it responsibly, transparently, and in accordance with applicable data protection legislation.
This Privacy Policy explains how FareFinding Ltd collects, uses, stores, shares, and protects personal information when you visit farefinding.com, contact us, submit a travel enquiry, request our travel consultancy services, or otherwise interact with our business.
We aim to be transparent about the information we collect, why we collect it, how long we keep it, who we may share it with, and the rights available to you regarding your personal information.
FareFinding Ltd processes personal data in accordance with:
- The UK General Data Protection Regulation (UK GDPR);
- The Data Protection Act 2018;
- The Privacy and Electronic Communications Regulations (PECR), where applicable; and
- Any other applicable data protection or privacy legislation in force within the United Kingdom.
By accessing or using farefinding.com, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy should be read together with our Disclaimer, Terms of Use, Terms & Conditions, and Cookie Policy.
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2. Who We Are
FareFinding Ltd is an independent UK-based travel consultancy specialising in travel research, fare-finding services, and personalised travel assistance.
Our consultants help customers identify suitable flights, hotel accommodation, and travel options from the United Kingdom to destinations worldwide by researching information available from independent third-party travel suppliers.
Our services include assistance with:
- Flight research;
- Hotel research;
- Multi-city travel planning;
- Family travel;
- Business travel;
- Group travel;
- Special travel requirements;
- Fare comparisons; and
- General travel consultancy.
FareFinding Ltd operates independently and is not owned by, affiliated with, or endorsed by any airline, hotel chain, booking platform, online travel agency, or travel supplier unless expressly stated.
Unless specifically advised otherwise for a particular travel arrangement, FareFinding Ltd is not an ATOL holder, is not a member of ABTA, and does not act as the principal provider of travel services.
Where requested by a customer, we may assist in communicating with third-party travel suppliers or completing booking arrangements using information provided by the customer. However, the relevant supplier remains responsible for delivering the travel services.
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3. Scope of This Privacy Policy
This Privacy Policy applies to all personal information collected by FareFinding Ltd through our business activities and digital services.
It applies when you:
- Visit farefinding.com;
- Submit a travel consultation request;
- Complete an online enquiry form;
- Contact us by email;
- Contact us by telephone;
- Communicate with us via WhatsApp or other messaging services;
- Request travel quotations or consultancy;
- Subscribe to newsletters or marketing communications;
- Interact with our customer support team;
- Respond to surveys or promotions;
- Use any future customer portal or online account made available by FareFinding Ltd; or
- Otherwise provide personal information directly or indirectly to us.
This Privacy Policy applies regardless of whether you become a customer or simply make an enquiry.
It does not apply to websites, products, or services operated by independent third parties, even where those services are linked from farefinding.com.
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4. Definitions
For the purposes of this Privacy Policy, the following definitions apply:
"FareFinding Ltd", "we", "our", or "us" means FareFinding Ltd, the data controller responsible for processing your personal information.
"Personal Data" means any information relating to an identified or identifiable individual, including information that can directly or indirectly identify a person.
"Processing" means any operation performed on personal data including collecting, recording, storing, organising, analysing, updating, sharing, retrieving, deleting, or otherwise using personal information.
"Customer" means any person who contacts FareFinding Ltd for travel consultancy services or who requests assistance in researching or arranging travel.
"Travel Supplier" means an independent airline, hotel, accommodation provider, transport operator, travel platform, insurance provider, or other organisation providing travel-related products or services.
"Website" means farefinding.com together with any associated subdomains or online services operated by FareFinding Ltd.
"UK GDPR" means the United Kingdom General Data Protection Regulation together with the Data Protection Act 2018 and any related legislation.
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5. Information We Collect
The personal information we collect depends upon how you interact with FareFinding Ltd and the services you request.
Personal Information
We may collect information including:
- Full name;
- Postal address (where required);
- Email address;
- Telephone number;
- WhatsApp number;
- Preferred communication method; and
- Any information voluntarily included in correspondence with us.
Travel Information
To provide travel consultancy services, we may collect:
- Departure airport;
- Destination country, city, or airport;
- Preferred travel dates;
- Flexible travel dates where applicable;
- Number of adults, children, and infants travelling;
- Cabin class preferences;
- Hotel requirements;
- Preferred airlines;
- Travel budget;
- Luggage requirements;
- Accessibility or mobility requirements disclosed by you;
- Special travel requests; and
- Additional notes relevant to your enquiry.
Communication Records
We may retain records of communications including:
- Emails;
- Telephone conversations and call notes;
- WhatsApp messages;
- Online enquiry forms;
- Customer service requests;
- CRM notes;
- Feedback and complaints.
Technical Information
When you use farefinding.com, we may automatically collect:
- IP address;
- Browser type and version;
- Operating system;
- Device type;
- Screen resolution;
- Date and time of access;
- Pages visited;
- Navigation behaviour;
- Referral source;
- Approximate geographic location derived from IP address; and
- Cookie identifiers and similar technologies.
Marketing Preferences
Where applicable, we may also record:
- Marketing preferences;
- Newsletter subscriptions;
- Communication preferences; and
- Records of consent or withdrawal of consent.
We only collect personal information that is relevant and reasonably necessary for the purposes described within this Privacy Policy.
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6. How We Collect Your Information
FareFinding Ltd collects personal information through a variety of methods depending upon how you interact with our business.
Information You Provide Directly
You may provide information by:
- Completing travel consultation forms;
- Contacting us by telephone;
- Sending emails;
- Using WhatsApp messaging;
- Requesting quotations;
- Completing customer surveys;
- Registering for future online services;
- Providing documents necessary to assist with travel enquiries.
Information Collected Automatically
When you visit farefinding.com, certain technical information may be collected automatically using cookies, server logs, analytics technologies, and standard internet protocols.
This information helps us understand how visitors use our website, improve performance, maintain security, detect fraudulent activity, and enhance the overall customer experience.
Information Received from Third Parties
Where authorised by you or necessary to assist with your enquiry, we may receive information from trusted third parties, including travel suppliers, accommodation providers, technology providers, payment processors, or professional advisers.
Information Generated Through Our Services
As we provide travel consultancy services, we may create additional information during the course of our relationship with you, including:
- Travel research notes;
- Consultancy recommendations;
- CRM records;
- Customer communication history;
- Booking assistance records;
- Follow-up activities;
- Customer service interactions; and
- Internal administrative records necessary for managing our business operations.
We take reasonable steps to ensure that any information collected is relevant, accurate, and limited to what is necessary for the purposes described within this Privacy Policy.
7. Lawful Basis for Processing Personal Data
FareFinding Ltd will only process personal information where there is a lawful basis for doing so under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Depending on the circumstances, we rely on one or more of the following lawful bases.
Consent
Where you have provided your clear consent for us to process your personal information for a specific purpose, such as:
- Submitting a travel enquiry;
- Requesting a quotation;
- Receiving marketing communications;
- Contacting us through our website or communication channels.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.
Performance of a Contract
Where processing is necessary in order to:
- Respond to your travel enquiry;
- Research suitable travel options;
- Assist with booking arrangements requested by you;
- Provide customer support;
- Manage ongoing customer relationships.
Legitimate Interests
We may process personal information where it is reasonably necessary for our legitimate business interests, provided that those interests do not override your fundamental rights and freedoms.
Examples include:
- Improving our consultancy services;
- Maintaining our Customer Relationship Management (CRM) system;
- Website analytics and performance monitoring;
- Fraud prevention;
- Website security;
- Responding to customer enquiries;
- Internal administration;
- Staff training and quality assurance;
- Defending or pursuing legal claims where necessary.
Legal Obligations
We may process personal information where required to comply with applicable legal or regulatory obligations, including:
- Accounting and taxation requirements;
- Court orders;
- Requests from law enforcement agencies;
- Regulatory investigations;
- Fraud prevention requirements.
We regularly review our processing activities to ensure they remain necessary, proportionate, and compliant with applicable legislation.
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8. How We Use Your Information
FareFinding Ltd uses personal information only for legitimate business purposes connected with providing our travel consultancy services and operating our business.
Depending upon your interaction with us, we may use your information to:
- Respond to travel enquiries;
- Research flights, hotels, and other travel options;
- Prepare personalised travel quotations and recommendations;
- Communicate with customers by telephone, email, WhatsApp, or other agreed methods;
- Provide travel consultancy services;
- Assist customers with travel planning;
- Manage customer enquiries through our CRM system;
- Arrange or facilitate bookings where specifically requested;
- Respond to customer feedback or complaints;
- Verify customer identity where appropriate;
- Improve our website and customer experience;
- Monitor website performance;
- Detect and prevent fraudulent or suspicious activity;
- Protect the security of our systems;
- Comply with legal obligations;
- Maintain business records;
- Produce internal management reports using anonymised or aggregated information where appropriate.
We will only process personal information for purposes that are compatible with those described in this Privacy Policy unless we are required or permitted to do otherwise by law.
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9. Travel Consultancy Services
FareFinding Ltd operates exclusively as an independent travel consultancy and fare-finding business.
Our role is to assist customers in researching suitable travel options and identifying competitive fares and accommodation available through independent third-party travel suppliers.
As part of our consultancy services, we may use the information you provide to:
- Research available flights;
- Compare travel options;
- Identify suitable accommodation;
- Recommend travel itineraries;
- Suggest alternative travel dates or routes;
- Compare available pricing;
- Discuss travel requirements;
- Communicate with travel suppliers where authorised by you.
Where you request that FareFinding Ltd assists with completing a booking, we will only use the information necessary to communicate with the relevant travel supplier or facilitate the booking process on your behalf.
Unless expressly agreed otherwise, FareFinding Ltd does not act as the principal provider of your travel services.
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10. Customer Relationship Management (CRM)
To provide efficient customer service, FareFinding Ltd maintains an internal Customer Relationship Management (CRM) system.
The CRM enables us to manage customer enquiries throughout their lifecycle, from the initial consultation through to any follow-up support.
Information stored within our CRM may include:
- Contact details;
- Travel preferences;
- Enquiry history;
- Communication records;
- Consultancy notes;
- Quotations prepared;
- Customer preferences;
- Status updates;
- Administrative records necessary for providing our services.
Access to CRM information is restricted to authorised personnel who require access to perform their duties.
We implement appropriate access controls, authentication measures, audit logging, and internal security procedures designed to protect customer information from unauthorised access, misuse, or disclosure.
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11. Sharing Your Information
FareFinding Ltd respects your privacy and does not sell, rent, or trade your personal information to third parties for marketing purposes.
Where necessary to provide our consultancy services, we may share relevant information with carefully selected third parties including:
Travel Suppliers
Including airlines, hotels, accommodation providers, transport operators, insurance providers, and booking platforms where necessary to research or facilitate travel arrangements requested by you.
Technology Providers
Companies that assist with:
- Website hosting;
- Cloud storage;
- CRM infrastructure;
- Email services;
- Website security;
- Analytics;
- Customer communications.
Professional Advisers
Including accountants, legal advisers, insurers, auditors, and other professional advisers where necessary for legitimate business purposes.
Regulatory Authorities
Where required by law, court order, regulatory obligation, or to protect our legal rights.
Whenever we share personal information, we take reasonable steps to ensure that only the minimum information necessary is disclosed.
Any booking completed through an independent travel supplier remains subject to that supplier's own Privacy Policy and Terms & Conditions.
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12. International Transfers of Personal Data
Some of the organisations with whom FareFinding Ltd works may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are implemented in accordance with UK GDPR.
Such safeguards may include:
- UK International Data Transfer Agreements (IDTA);
- Adequacy Regulations approved by the UK Government;
- Standard Contractual Clauses (where applicable);
- Other legally recognised transfer mechanisms.
Where international transfers occur, FareFinding Ltd seeks to ensure that personal information continues to receive an appropriate level of protection.
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13. Data Security
FareFinding Ltd takes the security of personal information seriously and maintains appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or unauthorised access.
Depending upon the nature of the information processed, our security measures may include:
- Secure hosting environments;
- Encrypted communications where appropriate;
- Password-protected systems;
- Role-based access controls;
- Multi-level user permissions;
- Audit logging;
- Routine software updates;
- Malware protection;
- Firewall technologies;
- Data backups;
- Security monitoring;
- Staff awareness of data protection responsibilities.
Although we take reasonable precautions to protect personal information, no electronic transmission over the internet or method of electronic storage can be guaranteed to be completely secure.
For this reason, while we strive to protect your information using commercially reasonable measures, FareFinding Ltd cannot guarantee absolute security.
14. Data Retention
FareFinding Ltd retains personal information only for as long as is reasonably necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory obligations, resolve disputes, enforce our legal rights, and maintain appropriate business records.
The length of time that personal information is retained depends upon the nature of the information, the purpose for which it was collected, and any applicable legal or regulatory requirements.
Typical Data Retention Periods
Record Type Typical Retention Period
Website enquiries Up to 24 months
Customer consultation records Up to 6 years
Customer correspondence Up to 6 years
Booking assistance records Up to 6 years
Accounting and financial records Up to 6 years (or longer where required by law)
Marketing consent records Until consent is withdrawn or no longer required
Security and audit logs Retained only for operational, security, and compliance purposes
Website analytics Retained in accordance with analytics platform settings
Where personal information is no longer required, it will be securely deleted, anonymised, or otherwise disposed of using appropriate methods.
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15. Cookies and Similar Technologies
FareFinding Ltd uses cookies and similar technologies to improve the functionality, performance, security, and usability of farefinding.com.
Cookies may be used to:
- Remember user preferences;
- Maintain website functionality;
- Improve website performance;
- Analyse visitor behaviour;
- Enhance website security;
- Detect fraudulent or suspicious activity;
- Improve customer experience.
Some cookies are essential for the operation of the website, while others help us understand how visitors use our services.
Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device.
You may manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of some areas of our website.
Further information about our use of cookies is available in our Cookie Policy.
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16. Your Rights Under UK GDPR
Subject to applicable data protection legislation, you may have the following rights in relation to your personal information.
Right of Access
You have the right to request confirmation of whether we process your personal information and to obtain a copy of that information.
Right to Rectification
You may request that inaccurate or incomplete personal information be corrected.
Right to Erasure
In certain circumstances, you may request that we delete your personal information where there is no lawful reason for us to continue processing it.
Right to Restrict Processing
You may request that we temporarily restrict the processing of your personal information in certain circumstances.
Right to Data Portability
Where applicable, you may request a copy of certain personal information in a structured, commonly used, and machine-readable format.
Right to Object
You have the right to object to certain types of processing, including processing carried out on the basis of our legitimate interests or for direct marketing purposes.
Right to Withdraw Consent
Where processing is based upon your consent, you may withdraw that consent at any time. Withdrawal of consent will not affect processing carried out before consent was withdrawn.
Right to Lodge a Complaint
If you believe that FareFinding Ltd has not handled your personal information appropriately, we encourage you to contact us first so that we have the opportunity to resolve your concerns.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent supervisory authority responsible for data protection.
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17. Automated Decision Making and Profiling
FareFinding Ltd does not make decisions based solely on automated processing or profiling that produce legal effects or similarly significant consequences for individuals.
Our travel recommendations and consultancy services are reviewed by members of our team and are intended to support customers in making informed travel decisions.
Where automated technologies are used to improve website functionality, customer experience, analytics, or fraud prevention, they do not replace human decision-making regarding the services we provide.
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18. Children's Privacy
FareFinding Ltd provides travel consultancy services primarily to adults.
We do not knowingly collect personal information directly from children under the age of 16 without appropriate consent from a parent or legal guardian.
Where we become aware that personal information relating to a child has been collected without appropriate authorisation, we will take reasonable steps to remove that information where required by applicable law.
Parents or legal guardians who believe that a child has provided personal information without appropriate consent are encouraged to contact us.
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19. Third-Party Websites
Our website may contain links to airlines, hotels, travel providers, booking platforms, tourism organisations, government websites, and other third-party services.
These links are provided solely for convenience and informational purposes.
FareFinding Ltd does not control the content, availability, security, or privacy practices of external websites.
Customers should review the Privacy Policies and Terms & Conditions of any third-party website before providing personal information or entering into any contractual relationship.
FareFinding Ltd accepts no responsibility for the privacy practices or content of third-party websites.
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20. Changes to This Privacy Policy
FareFinding Ltd may update this Privacy Policy from time to time to reflect:
- Changes in legislation;
- Regulatory guidance;
- Business operations;
- Website functionality;
- Technology;
- Security practices; or
- The services we provide.
The most recent version of this Privacy Policy will always be published on farefinding.com.
Where changes are significant, we may take additional steps to bring those changes to your attention where appropriate.
Continued use of our website following the publication of an updated Privacy Policy constitutes acceptance of the revised policy.
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21. Contact Us
If you have any questions regarding this Privacy Policy, wish to exercise your data protection rights, or would like further information about how FareFinding Ltd processes your personal information, please contact us.
Telephone
0208 163 3929
0204 600 6972
info@farefinding.com
Website
https://farefinding.com
We aim to respond to all legitimate privacy enquiries within the timescales required by applicable data protection legislation.
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22. Accessibility
FareFinding Ltd is committed to making our information accessible to all users.
If you require this Privacy Policy in an alternative format or require assistance understanding any part of this document, please contact us using the details provided above. We will make reasonable efforts to provide the information in an accessible format where practicable.
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23. Document Control
Document Title: Privacy Policy
Document Owner: FareFinding Ltd
Document Classification: Public Website Legal Policy
Version: 1.0
Effective Date: 06 July 2026
Last Reviewed: 06 July 2026
Next Review Due: 06 July 2027
This Privacy Policy remains effective until replaced by a revised version published by FareFinding Ltd.
© 2026 FareFinding Ltd. All rights reserved.
Questions about this page?
Contact FareFinding Ltd before using the website or submitting a travel enquiry if anything is unclear.